The Alt-Right Activist’s Guide to Dealing with the (((Media)))

The Foundation for the Marketplace of Ideas, Inc., has published two guides so far for Alt-Right activists:  “What Alt-Right Activists Can Do When Doxed By The Politically Correct Left” and “Postering Advice for Alt-Right Guerrilla Activists.”  These guides did not address a very important question:  how should an Alt-Right activist respond to an interview by a (((journalist))).

I have done more interviews than I can recall—most of which were with extremely hostile leftist outlets.  Here are suggestions based upon my personal experiences:

1.  Do not agree to be interviewed.  Leftist activist-journalists want to destroy the mission of Alt-Right activists.  However, such journalists often don’t have enough material available to write in-depth articles about their targets, which is why they are contacting the subject of their article for an interview.  If an Alt-Right activist does not submit to an interview, then the odds increase that a negative article will not be published since the journalist is not able to corroborate their facts or acquire the missing pieces of the puzzle that would otherwise be their story, and if the article is published without the subject being interviewed, then it will likely contain such little content that it will not gain much traction via it being republished via left-wing websites.  Do not simply ignore the journalist or outright tell them that you will not submit to an interview; rather, tell them that you will get back with them at a future date—if the journalist falls for the delay ploy, then the story can become stale, which can further cause it to result in no derogatory article being published.

If an Alt-Right activist does not want to be interviewed, then they can also consider referring the journalist to an unofficial spokesman of the Alt-Right to interview in their stead, such as National Policy Institute’s Richard Spencer, Kyle Bristow of the Foundation for the Marketplace of Ideas, Inc., or Jared Taylor of American Renaissance.

If you are a college student who is subject to disciplinary actions for committing an aggravated thought-crime or the subject of the article concerns something that could be construed as tortious or criminal (i.e., a physical altercation, postering, etc), you should not submit to the interview until you have had a chance to consult with a licensed lawyer.  To date, FMI has put a number of Alt-Right activists in touch with attorneys when requested, and one lawyer affiliated with FMI provided pro bono legal services to assist a college student who was caught hanging up thought-provoking posters on their college campus.  If you do not know an attorney, consider contacting FMI for a referral.

2.  Do the interview in writing.  Journalists often like to misconstrue statements made by the people they wish to slur via their articles.  To avoid this from happening, an Alt-Right activist who wishes to be interviewed should consider doing it by corresponding via email.  By being interviewed in this manner, there is a documented history as to exactly what is asked and answered, and this will deter the journalist from publishing a misquote within their article.  Also, by responding to questions in writing, one is able to carefully review one’s statements before they are submitted to the journalist.

3.  Keep your statements very short.  It is unwise to provide a journalist lengthy answers to their questions since the journalist will have more content from which to pick and choose to quote within their article.  Instead, one should keep one’s answers short, sweet, and to the point, and every sentence should be a quotable soundbite.

4.  Lie and disavow the enemy.  The Lying Press—or perhaps we should refer to them in the original German, Lügenpresse—lies, cheats, and steals to try to bring about the destruction of the Occident, our people, and everything good in the Cosmos.  The American Alt-Right activist is operating behind enemy lines as a freedom-fighting saboteur against this menace.  We are engaged in a total war in a fight for the existence of our people, and scorched earth tactics is morally proper in this existential struggle.  Arguably, it is immoral to not do everything and anything to further the interests of our people.  This being said, politics is
perceived reality—that which is perceived to be true is in fact true as far as the electorate is concerned.  As such, deny any allegations of misconduct on the part of the Alt-Right and express moral indignation at the behavior of the enemy of our people to shift the blame or to redirect the focus of the inquiry.

5. 
Troll.  The media is only powerful because people perceive it to be powerful.  By mocking the media and their “fake news,” their power is sapped from them like mojo is sapped from a eunuch.  With the rise of the alternative media—i.e., The Political Cesspool, Red Ice Radio, Info Wars, etc—the mainstream media’s influence is declining.  Sarcastic mockery is the easiest way to delegitimize a journalist’s article.

When a leftist with
Buzzfeed attempted to interview Alt-Right comedian Sam Hyde, Hyde eviscerated the journalist in an epic trolling which garnered more coverage than the journalist’s actual article.

On an amusing side note, whenever a mass shooting happens in the U.S., Alt-Right trolls proclaim that Hyde is the culprit and use photoshopped images as evidence.  Because the leftist media is so eager to disparage politically right-of-center white American males, the media easily takes the bait.

6.  Don’t worry about negative publicity because it dies quickly and is overrated.  Half the country voted for a political candidate to be their president who is alleged by the Left to be misogynist, racist, xenophobic, bigoted, etc., etc.  Thus, the perceived stigma associated with being a patriotic nationalist is dissipating as time goes by, as evidenced by voting trends throughout the Western World (i.e., Brexit, Trump, Le Pen, etc).  Thus, the impact that such an article can have on an Alt-Right activist by being published is arguably de minimis.

If an article is not endearing, it will eventually be buried in search engine results.  98 percent of people do not visit the second page of results for a Google search, and 99 percent do not visit the third page.  One can easily employ search engine optimization strategies to get undesired content to the second or third pages of Google search engine results.


FMI is a non-partisan educational organization approved by the Internal Revenue Service as a public foundation operating under Section 501(c)(3) of the Internal Revenue Code.  FMI does not endorse, support, or oppose candidates or proposed legislation.  Contributions to FMI by individuals, corporations, and foundations are tax-deductible.

To donate, please mail a check or money order made out to “Foundation for the Marketplace of Ideas, Inc.” to:

Foundation for the Marketplace of Ideas, Inc.
P.O. Box 381164
Clinton Twp., MI 48038

Please be sure to include your name and mailing address with your donation so that a tax-deductible donation receipt can be mailed back to you.

Alternatively, payment by credit card can be made via the website of GuideStar—which rates FMI as a platinum participant.  (The online donation feature is immediately below the header and above the taskbar.)